If you ever wanted a better example of just how ridiculous the whole celebrity chef phenomenon has become, then look no further than Gary Rhodes.
The cook – whose empire spreads from London to Dublin to Dubai, and probably a bunch of other places I’ve forgotten - has just parted company with one of two hotels bearing his name in the frumpy seaside resort of Christchurch in Dorset.
It’s all quite civil, I’m told. But they always say that don’t they? Anyway, I suppose you’re thinking what’s wrong with that, Len? One less restaurant with his name on the menu gives him a bit more time to spend behind the stoves of all the others?
Well, no, not really. It’s the comments from the owner that reveal how ludicrous this whole sleb chef-branded restaurants thing now is.
Remember the time when chefs were just chefs, and wait for it, actually cooked for a living? Left school with an O-Level in metalwork, and did the jobs they were good at rather than fannying around TV green rooms, gameshow panels and celebrity parties?
Nicholas Roach, owner of the Kings Hotel (whose restaurant no longer bears Rhodes’ name) and the Christchurch Harbour Hotel (which still does), clearly doesn't.
He appears mightily impressed – surprised even - that the TV chef has actually honoured them with his presence for a change. Driven all the way to sleepy Christchurch no less!
Explaining the split, he told the Daily Echo: “Gary’s involvement in the Kings Hotel was always intended to be a one-year only operation. It was a way of introducing him to the town before Rhodes South opened up, and it has been very successful.
“There has been no dispute and Gary has actually been in Christchurch for the past few days working in the kitchen at Rhodes South – which demonstrates his commitment to the business and the area.”
What! Sorry, I’ve got to read that again – he’s ACTUALLY been in Christchurch WORKING in the kitchen!
It’s like saying a star player has demonstrated his commitment to a team by kicking a few balls around, or a comedian turned up to tell a few jokes.
And just in case you were thinking that (as Gordon Ramsay has vowed to do in a bid to patch up his crumbling empire) Rhodes was thinking of trimming back his branded ambitions over worries that he might be spreading himself too thin, then think again.
Roach added: “We are actually focusing on opening up some more Rhodes South restaurants in the South although we are unable to say at this time where they will be.”
And a spokesman for Christchurch Council had further distressing news. “I understand Gary has taken a decision to have just one restaurant per town from now on," he said.
Spare us! If it carries on like this, it really will be Rhodes Around Britain.
The cook – whose empire spreads from London to Dublin to Dubai, and probably a bunch of other places I’ve forgotten - has just parted company with one of two hotels bearing his name in the frumpy seaside resort of Christchurch in Dorset.
It’s all quite civil, I’m told. But they always say that don’t they? Anyway, I suppose you’re thinking what’s wrong with that, Len? One less restaurant with his name on the menu gives him a bit more time to spend behind the stoves of all the others?
Well, no, not really. It’s the comments from the owner that reveal how ludicrous this whole sleb chef-branded restaurants thing now is.
Remember the time when chefs were just chefs, and wait for it, actually cooked for a living? Left school with an O-Level in metalwork, and did the jobs they were good at rather than fannying around TV green rooms, gameshow panels and celebrity parties?
Nicholas Roach, owner of the Kings Hotel (whose restaurant no longer bears Rhodes’ name) and the Christchurch Harbour Hotel (which still does), clearly doesn't.
He appears mightily impressed – surprised even - that the TV chef has actually honoured them with his presence for a change. Driven all the way to sleepy Christchurch no less!
Explaining the split, he told the Daily Echo: “Gary’s involvement in the Kings Hotel was always intended to be a one-year only operation. It was a way of introducing him to the town before Rhodes South opened up, and it has been very successful.
“There has been no dispute and Gary has actually been in Christchurch for the past few days working in the kitchen at Rhodes South – which demonstrates his commitment to the business and the area.”
What! Sorry, I’ve got to read that again – he’s ACTUALLY been in Christchurch WORKING in the kitchen!
It’s like saying a star player has demonstrated his commitment to a team by kicking a few balls around, or a comedian turned up to tell a few jokes.
And just in case you were thinking that (as Gordon Ramsay has vowed to do in a bid to patch up his crumbling empire) Rhodes was thinking of trimming back his branded ambitions over worries that he might be spreading himself too thin, then think again.
Roach added: “We are actually focusing on opening up some more Rhodes South restaurants in the South although we are unable to say at this time where they will be.”
And a spokesman for Christchurch Council had further distressing news. “I understand Gary has taken a decision to have just one restaurant per town from now on," he said.
Spare us! If it carries on like this, it really will be Rhodes Around Britain.