Showing posts with label Raymond Blanc. Show all posts
Showing posts with label Raymond Blanc. Show all posts
Tuesday, February 07, 2012
Cambodian Food: The Chef Hailed As A Genius By Raymond Blanc
My nine-month quest to learn how to cook Cambodian food hasn’t been an easy one. There are only a few decent cookbooks on the subject, and even they’re filled with contradictions, making it even harder to get to the bottom of what is undoubtedly one of the world’s most overlooked cuisines.
You might have thought I’d lost a bet when I set out to do this, especially as I can only speak a few words of Khmer, or at least ones that are understood. But I really wanted to go somewhere that hasn’t been done to death. I’ve always loved Indian food, for instance, and haven’t been helped by the fact that there are a few very good Indian restaurants out here, when I should have been researching the local delicacies, but the world hardly needs another book or blog on Indian food.
But saying that, given that Cambodian cuisine was heavily influenced by the cooking of early Indian traders, and then much later by Cham Muslim, Vietnamese, and Chinese immigrants and invaders, and then French imperialists, whose only legacy in this beautiful country seems to be the humble baguette, it’s impossible to know where one food starts and another ends.
Take ‘loc lac’ for instance (beef steak stir-fried in oyster sauce and ketchup). It’s easily the second most famous Cambodian dish after the repulsive unofficial national dish of amok. It’s on every menu, even in places that do actually serve proper traditional dishes. But it’s undoubtedly Vietnamese - even the name is Vietnamese.
And calling it ‘English loc lac’ with the courtesy of a fried egg on top is just ridiculous - and shows just how unconfident Cambodians are about their food, and how reluctantly they reveal the real, pongy, delicious stuff that they hide near the ruins at Angkor Wat.
Talk to one chef, and they’ll say one thing, talk to another and they’ll say something else. Some will point out how the Khmer Empire ruled Thailand for hundreds of years, and gave its food as much as it took, and that tom yam soup is actually Cambodian. While others claim amok is a Thai dish.
No-one seems to be in agreement about anything. And it isn’t helped by the fact that it’s virtually impossible to find traditional ethnic Khmer food in Cambodia, and even when you do, it’s stuffed full of MSG and drenched in horrible bottled sauces.
You can still find it in the countryside, passed from mother to daughter in homes and a few restaurants and street stalls, as I’ve written about in the past. But I knew my quest wouldn’t be complete without visiting Joannès Rivière (pic above) - a chef widely seen as one of the world’s leading experts on Cambodian cuisine.
The Frenchman, who worked as a food consultant for Rick Stein when he visited the country for one of his programmes, has been shining the path in the Cambodian culinary capital of Siem Reap for the past nine years. Chefs and food writers kept telling me that what he doesn’t know about Cambodian food can be written on a 100 riel note.
I was convinced Rivière was the man to talk to, even if he was only going to dispel a few of my theories, and even more so when celebrity chef Raymond Blanc heaped huge praise on him last month during a visit to Cuisine Wat Damnak.
“Oh mon Dieu, this man can cook, he is blessed!” Blanc wrote on his blog after trying his Cambodian tasting menu.
The menu certainly sounded interesting - an amuse bouche of green mango salad; fresh rice flake pancake with prawn, smoked fish and aubergine puree; pan-fried chlang (an eel-like fish from the nearby Tonle Sap lake - pic above) with crisp vegetables and hyacinth blossom; quail curry with pumpkin and long beans; and a sticky rice crème brûlée (pic below).
“Those moments are rare when you know that you are in the presence of a very gifted craftsman,” added Blanc. “Remember this name: Joannès Rivière.”
That was it - I had to meet the man. I caught a bus from Phnom Penh to Siem Reap, and was about to give the chef a call when I got embroiled in a couple of news stories. Two weeks later, I rang and he told me to come round the next day.
I walked along the dusty, crater-filled side streets near Wat Damnak temple, a mile or so from town, and then spotted the restaurant’s blue logo. The place had been converted from a traditional Khmer house, with a large kitchen extension at the back, and was set in a beautiful garden.
Rivière emerged from the kitchen with fat beads of sweat rolling down his forehead. He gestured me to a seat flanked by herb pots and we shared two bottles of ice cold water as the midday sun beat down.
He was good company, and very self-effacing given his credentials. You only had to look at him to see he had cooking and restaurants in his blood. He grew up working in his family’s small restaurant in Roanne, in the Loire region of France, and then went to chef school for three years before working as a pastry chef in Nantucket and Philadelphia.
He then decided he needed a change of scene and moved to Cambodia, working as a volunteer for two years teaching impoverished kids cooking and hospitality skills at the French NGO-run Sala Bai Hotel School in Siem Reap.
But savings don’t last forever, however much Buddha’s on your side, and he spent the next five years as executive chef of one of the northern city’s most prestigious venues, Hotel de la Paix, launching its renowned Cambodian degustation menu. In April last year, during Cambodia’s hottest month, and at the beginning of the low season, he and his wife Carole opened Cuisine Wat Damnak “with the aim of serving delicious and imaginative Cambodian food to locals, expats and travellers alike”. They also had a baby.
“It wasn’t a very clever idea,” chuckles Rivière, rubbing his eyes. “I wouldn’t recommend to have a baby and open a restaurant at the same time. It’s extremely tiring! You finish work at midnight and then you have to wake up at 6am, and it’s like this every single day!”
It wasn’t the most auspicious start. Business was fairly slow, and then he was hit by last year’s severe flooding and had to close for two months. But the word slowly got round as foodie tourists and expats and rich Khmers from Phnom Penh flocked to see a Frenchman showcasing traditional Cambodian recipes using seasonal fish, fruit and vegetables that are nearly impossible to source.
“I wanted to open a restaurant like you would in France or England by focusing on the products, which is actually very rarely the case in Cambodia. So I base all the recipes on that. If I find a good fish then we change the menu, and put the fish on the menu,” he says.
Rivière built up a network of local suppliers, getting freshwater fish from the Tonle Sap and pigs from farms near the world-famous temples of Angkor Wat. “The two good meats in Cambodia are fish and pork,” he explains. “If you can get Cambodian pork - because 70% of the pork here is imported from Vietnam, and is industrially farmed.”
The beautifully-white local pig meat is showcased in dishes like braised pork shank with star anis, caramelised palm sugar, fresh bamboo shoots, and crispy trotter. But it’s the freshwater fish he’s most proud of - a food that he says truly defines Cambodian cuisine.
“There are very, very good freshwater fish here. The Tonle Sap is actually the second biggest source of freshwater fish in the world after the Amazon, and because the ecosystem is so unique there is a variety of fish of all types.”
There are two fish on that day. Kay, which is originally from the Danube, but was introduced to Cambodia to help boost fish stocks. “They’re very, very bad in Europe - they taste like shit. But here they’re very good. They’re one of the best fish from the lake,” he says. It’s served as a fillet with tamarind reduction and pounded ambarella (golden apple).
The other is sanday (butter catfish), a big, torpedo-shaped predator with a large mouth and small tail that migrates between the Mekong and Tonle Sap. He serves that in a yellow curry sauce with green jackfruit.
Both are highly prized by Cambodians, and fetch high prices at the market, where Rivière, 32, follows the French tradition of shopping every morning for that night’s menu. With some foods only available for a month or two every year, he creates a new menu every week. But he’s given up describing his food as “local and seasonal”, cringing at the Noma-fuelled cliché it’s become.
“Everyone says that now,” he chuckles. “Now we say we choose premium products that happen to be seasonal...”
His food will dash any preconceptions about Cambodian food - or at least what most people think is Cambodian food - being bland and uninteresting. It’s piquantly flavoured with herbs, fish paste, fish sauce, and fermented soy beans. He’s a big fan of bold flavours like Cambodia’s famous fish ‘cheese’ prahok, and its more expensive sister maam, which is milder and more refined, if you can describe rotten fish that way, because it’s made using a different fermentation process.
He runs off to the kitchen and brings back a Tupperware box full of maam (pic above), which he will bake that night with minced pork and egg, and serve with herbs, flowers and local crudités.
“I always get it from the same supplier. She makes it for me without colour or MSG. The fish is salted for 24 hours then stacked in a jar with salted rice and galangal, and stored for one month until it becomes sour,” he says. “I don’t invent anything, I just use local products, and use quite traditional combinations, and then the technique and the presentation are definitely French.”
Another thing that differentiates his food is coriander. He doesn’t use it. It’s hard to find, because like carrots, potatoes, and onions, it doesn’t grow well in Cambodia. Instead, most restaurants use culantro, or lawn parsley, a coriander-tasting, jagged-toothed herb originally from the Caribbean (pic above). But he doesn’t use that either because he says it was brought here by Chinese immigrants, and you generally don’t find it in traditional Cambodian dishes.
Confusingly though, he does use ‘local thyme’ (chir slokkrahs, or pig’s ear - pic below), even though it’s another herb from the Caribbean. It’s a common fragrance often used in traditional Cambodian beef and tripe recipes, he explains. I don’t push the point any further.
He shows me the kitchen, pointing out the foot-high flood mark on the wooden door frame. It’s a lovely, airy space built on to the back of the house. When I mention how much it must have cost him, he just shrugs: “I have to spend 14 hours a day in here, so I want it to be a nice place.”
He leads me into a side chamber where a girl is prepping frogs for his pan-fried frog meat on a dry Vietnamese soup dish. Hang on - Vietnamese? I’m confused already. They have a short conversation in Khmer. From what I can tell she’s not too happy because the frogs aren’t as big as the last batch.
He leads me back into the main kitchen and proudly shows me the chicken stock simmering on the stove (pics below and above). He starts off by frying prahok paste, and then adds water, barbecued chicken, plenty of lemon grass stalks, lime leaves, and several heads of garlic, which will be carefully peeled and used as a garnish. The sour soup is then served with straw mushrooms, potulac, holy basil, and local thyme on the $17 five-course tasting menu.
Next to it is a tray of aubergines grilled to black. They’ll be made into a paste with ground smoked fish (pic below) to go with the fresh rice flake pancake. In the fridge is a bowl of chocolate and holy basil ganache, which is served on the second tasting menu, a six-courser for $24, with rice praline and salted caramel sheet.
I can tell from his passion, the presentation of the dishes, the quality of his ingredients, and the incredible smells why Blanc was so impressed - the fellow Frenchman describing his food as having “supreme command in the spicing, warm in the mouth, long flavours so perfect, complex but no sophistication: simply delicious.”
I ask him about the TV chef’s visit, but Rivière just shrugs.
“I knew his name but I wasn’t very familiar with his restaurant or anything. The chef from La Residence called me and said I want to book a table for Raymond Blanc - and I was fully booked. And he said ‘Oh come on, it’s Raymond Blanc!’ So we found him a table at the back in a dark corner of the terrace so he wouldn’t see too much,” he laughs.
Afterwards, Blanc asked for a tour of the kitchen and shook hands with the staff. He was intrigued by one of the dishes - ‘soup outside the pot’ - a vibrant, green dish of raw herbs and vegetables which at the last minute has broth made from dried fish and spices poured over it.
“He said I’ve never had such a thing before, this is genius! But it’s not something I invented, it’s very, very, traditional. Cambodians will put grated boiled eggs in it to thicken it up, but we don’t because it looks quite ugly...”
I ask whether it’s possible that Cambodia might be on its way to its first big restaurant award, given Blanc’s hyperbole, and the painfully-trendy vogue for locally-picked weeds, but Rivière just laughs in his usual modest manner.
“It’s not me who’d going to decide that,” he says.
Then I ask if I can do a day in his kitchen as part of the interview. He looks less surprised than reluctant. Then he suggests I meet him at the market at 7.45 on Wednesday morning and we take it from there...
MORE: In Defence Of Cambodian Cooking
My new book on training to be a chef, including stints at Rick Stein's and the Fat Duck, is available on Amazon CLICK HERE
"Reading this book is a serious test for any food writer. Not only has Alex Watts done what all of us say we would like to do, tested his mettle in a professional kitchen, he also writes about his experiences so well that you spend as much time being jealous of his writing skills as you do of his experiences. It's an annoyingly enjoyable read." - Simon Majumdar
Twitter Reviews:
"A rattling good read." - @chrispople
"It's a fab read. The Fat Duck chapters are class." - @Mcmoop
"If you claim to be a foodie you MUST buy this book." - @CorkGourmetGuy
"Bought your book and am hugely enjoying. Funny, engaging, interesting, lively." - @oliverthring
"A great read about the reality of working at The Fat Duck & other less famed restaurants." - @alanbertram
"Very funny, very close to the bone." - @AmeliaHanslow
"A great read and must have book for anyone in the industry." - @philwhite101
"Thoroughly enjoyed it." - @rosechadderton
"Excellent!" - @MissCay
"Just finished your book, and loved it! Thanks for ending on a happy note; it needed it after all the reality ;-)" - @voorschot
"Fab account of psycho chefs, plus work experience with Heston and Stein." - @Laurajanekemp
"Excellent read & loved the ‘scary duck’ tale! I look forward to the follow up book (no pressure ;D). Great memories of first being addressed as chef." - @granthawthorne
"Sensational account of a chef’s life, couldn't put it down. Get it from Amazon now!" - @Fishermansarms
"I'm loving your book. Very enjoyable. Some great one-liners. "His legs wobbled like a crab on stilts" had me chuckling." - @griptonfactor
"Highly recommended. A great book about changing careers for his love of cooking." @Whatsinmymouth
"Downloaded the book last Sunday and finished it the same day! Great read." - @MTomkinsonChef
"Very funny." - @SkyRuth
"Any of you who have flirted with chefdom, go and immediately download this book from Amazon - Down and Out in Padstow and London. Great read." - @el_duder
"Truly brilliant." - @kcassowary
"Just rattled through Down And Out in Padstow and London by Alex Watts in no time at all, what a great book." - @leejamesburns
"It's brilliant, a fine piece of work. If you've ever wanted to peer into a professional kitchen I can't recommend it highly enough." - @acidadam
"Fantastic read - the English Kitchen Confidential!" - @cabbagemechanic
"A great eBook to buy about serving your time (literally!) as a trainee chef." - @OkBayBach
"Great read." - @rankamateur
"Don't start reading it if you have things to do:)" - @NorthernSnippet
"Great book...couldn't put it down, read it non-stop on a train and finished it in one day." - @chunkymunki
"Jolly good read, feel free to do one more." - @esbens
There are also 12 reviews on its Amazon page.
Haven't got a Kindle? You can download a free Kindle reader app to read it on your computer. CLICK HERE.
This blog was brought to you by the words...
amok,
Cambodia,
Cambodian cooking,
Cambodian cuisine,
Cuisine Wat Damnak,
freshwater fish,
Joannès Rivière,
Khmer food,
loc lac,
maam,
prahok,
Raymond Blanc,
Siem Reap
Thursday, January 05, 2012
Prahok: My Secret Addiction To Cambodia's Infamous Fermented Fish 'Cheese'
For the past few weeks, I’ve been staying in a guesthouse in Phnom Penh, writing every day in the restaurant downstairs, and trying to get the printed version of my book sorted. It’s a relaxing place, filled with backpackers all tapping away on their computers and updating their Facebook statuses as modern day travellers seem to do now.
It appears a lap-top, iPad, or at the very least a smart phone, are up there on the trusty travellers’ check list with sunscreen, sandals and mosquito repellent, which is very definitely needed in this bug-filled, thatched roof canteen.
Every hour a bus or a packed tuk tuk arrives with more tourists, some old, some young, some hauling monstrous backpacks that a small elephant would turn its trunk up to. Some are on their way north to Laos, some down to the coast to Sihanoukville, some are heading east to Vietnam, or west to Thailand, and some are just killing a day until their plane takes them back to their normal lives again, and the drudgery of a 9 to 5.
It’s like sitting at a crossroads watching the world go by. Other times, I feel like that bloke who lived in a French airport for six years. I feel mildly jealous of their energy and meticulously planned itineraries, but all most of them seem interested in is ticking off places they’ve been to.
None of them stay anywhere long enough to find out what a place is really like. How anyone can “see” India, Thailand, Cambodia and then Laos in two weeks - as celebrity chef Raymond Blanc just did before losing all his luggage and “Zen” on the flight home - is beyond me.
Occasional snatched trinkets of conversation drift over, but mostly I just tap away on my computer in the corner of the room, or offer the odd vehement curse as I try to resolve a formatting issue with my book.
Every day I eat the same two dishes - chicken porridge soup (bo bor sach moan) for breakfast/lunch, and prahok ling for supper (pic below). The owner, a fellow prahok addict, cooked the latter for me one day after I told her I was learning how to cook Cambodian food, and I’ve been ordering it ever since.
I eat so much of it, she even calls me Prahok Ling now, and is threatening to make me up a T-shirt with “I Love Prahok” on the back (which admittedly is a lot more original than the ubiquitous “No Money, No Honey” T-shirts that wide-eyed men of a certain age wear over here). But I can’t stop myself - it really is splendid.
And whenever I think I’m being odd, or noses are wrinkled when my dish laden with prahok arrives, I just look round at the backpackers eating their cheeseburgers and garlic bread, and wonder what the hell is the point of travelling 6,000 miles to eat Western food every day?
Prahok ling is fish paste fried with hand-chopped pork, onion, garlic, egg, and chilli. And it’s so strong there are strict Government laws in place to ensure you only get a small saucer of the stuff, which you eat with boiled jasmine rice and a plate of raw vegetables to take the edge off the extremely pungent taste.
But I’ve always been into bold, salty flavours, and for me it’s absolutely delicious, and is something I’m definitely going to try to replicate when I get back to the UK.
Knowing that prahok will be as rare as rocking horse manure in Blighty, I’ve been trying to figure out how to do this. I bought a couple of tins of anchovies the other day at a criminal price, chopped them up, and fried them in place of the prahok. It was pretty good, but not the same...
But anyway, this is how the guesthouse owner makes hers. She starts by hand-chopping about 500g of pork shoulder until it is minced but still has texture, and then thinly slices two onions, and chops four cloves of garlic, and two red bird eye chillies.
She heats a little oil in a wok and fries the pork for a few minutes until it is browned. She then removes it from the pan and sets it aside. She adds a little more oil to the wok, and then fries the onion for a couple of minutes until soft, and then throws in the garlic and chillies.
She cooks it for another few minutes before adding the pork and a spoonful or two of prahok, and some lime juice to taste. She then stir-fries the brownish mixture for 10 minutes, and sets it aside to cool. She keeps the mixture in a tub in the fridge ready for service.
When an order comes in (i.e. me), she heats a little oil in a wok, and then adds an egg. She stirs away furiously until the yolk has just cooked, and then adds about 100g of the pork and prahok mixture, and one or two whole red chillies, and fries it over a medium flame for three or four minutes (see pic above). She serves it on a saucer with a plate of raw cabbage, aubergines, onion, and cucumber, and a small mound of steamed rice.
I can’t recommend it highly enough. And if I ever do a Cambodian pop-up night when I get back to the UK, or run a barbecued cow (ko dut) street stall (see pic gallery below), or open a cafe doing the odd Khmer special, or indeed pursue any other of my half-baked plans that seem to change daily with the breeze blowing in from the Tonle Sap River, then prahok ling will definitely be on the menu.
My new book on training to be a chef, including stints at Rick Stein's and the Fat Duck, is available to buy on Amazon for Kindle, iPad, iPhone etc. CLICK HERE to buy for just £2.05, about the price of half a lager.
"It's a bargain and an easy read, I didn't want to put it down." @Mcmoop
"Should be required reading for anyone who has ever dreamed of leaving the monotony of the 9 to 5 rat race to open their own restaurant." Breil Bistro
"A great read and should be a set text if you're considering a change of career, or God forbid, applying to Masterchef." richard
This blog was brought to you by the words...
Cambodian cooking,
Cambodian food,
Khmer cooking,
Phnom Penh,
prahok,
prahok ling,
Raymond Blanc
Monday, March 08, 2010
Egg On Face For Saturday Kitchen

You can’t make an omelette without breaking a few eggs (or legs as in Raymond Blanc’s case last week). But what is it about this dish that brings out such competitive, ungainly behaviour in normally reserved, modest, gentlemanly individuals as TV cooks?
In what is easily the best story of the day, cooking-for-idiots TV show Saturday Kitchen Live has been rapped by Ofcom for broadcasting the F-word, months after escaping action for a similar blunder during another Omelette Challenge.
Last December, Tom Kime muttered "fucking hell" under his breath when his three egg omelette started to stick to the frying pan. Not enough oil, chef? Pan not hot enough? Forgot to use non-stick eggs? (But to be fair to him, his old boss Rick Stein couldn’t make an omelette when he appeared on the show either.)
The remark went undetected by the show's cyclophobic, mole-clubbing presenter James Martin, but then if a space ship filled with doughnut-eating Martians had landed on the set, he’d probably have missed that as well, so no on-air apology was made.
It was not until after the show, when a guest was asked about Kime’s swearing, that the BBC became aware of the matter.
The BBC banned Kime from the show and apologised to the one busybody viewer who had bothered to complain.
It follows a similar incident in May last year, when guest chefs Vivek Singh and Eric Chavot were involved in the omelette "cook-off".
Singh finished first and teased his adversary with the brilliantly witty put-down: "It's my turn to sit here now...la la la."
Chavot retorted with the Global-sharp, Wilde-esque jab: "You can la-la me, what the fucking la-la" before clamping his hand over his mouth like a girl (watch below...)
In what is easily the best story of the day, cooking-for-idiots TV show Saturday Kitchen Live has been rapped by Ofcom for broadcasting the F-word, months after escaping action for a similar blunder during another Omelette Challenge.
Last December, Tom Kime muttered "fucking hell" under his breath when his three egg omelette started to stick to the frying pan. Not enough oil, chef? Pan not hot enough? Forgot to use non-stick eggs? (But to be fair to him, his old boss Rick Stein couldn’t make an omelette when he appeared on the show either.)
The remark went undetected by the show's cyclophobic, mole-clubbing presenter James Martin, but then if a space ship filled with doughnut-eating Martians had landed on the set, he’d probably have missed that as well, so no on-air apology was made.
It was not until after the show, when a guest was asked about Kime’s swearing, that the BBC became aware of the matter.
The BBC banned Kime from the show and apologised to the one busybody viewer who had bothered to complain.
It follows a similar incident in May last year, when guest chefs Vivek Singh and Eric Chavot were involved in the omelette "cook-off".
Singh finished first and teased his adversary with the brilliantly witty put-down: "It's my turn to sit here now...la la la."
Chavot retorted with the Global-sharp, Wilde-esque jab: "You can la-la me, what the fucking la-la" before clamping his hand over his mouth like a girl (watch below...)
But the show was let off by the broadcasting watchdog as it issued two on-air apologies and immediately withdrew it from BBC iPlayer.
In the latest case, Ofcom said that, due to the lack of apology (wake up James you great Yorkshire Pudding...it’s time to open the Hull Truck Theatre's food festival), it would uphold the complaint.
This blog was brought to you by the words...
Eric Chavot,
fish restaurant Rick Stein,
James Martin,
Omelette Challenge,
Raymond Blanc,
Saturday Kitchen Live,
Tom Kime,
Vivek Singh
Wednesday, January 06, 2010
Jamie Oliver Tops Sainsbury's Poll Shock

Jamie Oliver has won three gongs in a survey by, um, Sainsbury’s Magazine. It’s even more impressive considering there were only ten categories.
Now, of course, this has absolutely nothing to do with the fact that Oliver advertises the supermarket chain on TV.
It was in recognition of all the culinary prowess the fat-tongued cook has shown over the past decade - cooking bangers for taxi drivers, introducing shoppers to alien ingredients like a “nice bit of dill”, ground-breaking forays into the world of pasta bakes and beans on toast, and single-handedly changing a nation’s eating habits by putting the makers of turkey twizzlers out of business.
Now, of course, this has absolutely nothing to do with the fact that Oliver advertises the supermarket chain on TV.
It was in recognition of all the culinary prowess the fat-tongued cook has shown over the past decade - cooking bangers for taxi drivers, introducing shoppers to alien ingredients like a “nice bit of dill”, ground-breaking forays into the world of pasta bakes and beans on toast, and single-handedly changing a nation’s eating habits by putting the makers of turkey twizzlers out of business.

In the scientific poll, voted on by 800 Sainsbury’s shoppers, Oliver won Food Campaign of the Decade' for Jamie’s School Dinners, and came runner-up in TV Food Show of the Decade for Jamie at Home, and Recipe Writer of the Decade (if it wasn’t for that pesky Delia...)
How he lost out to Heston Blumenthal in the category Chef of the Decade is anyone’s guess. Perhaps he didn’t kill off enough diners? Perhaps he just lacks the headline-grabbing genius of a man who recently horrified a table of celebrity guests by serving up a dormouse lollipop as a festive treat? Perhaps it’s just because he isn’t a chef?
Have you seen Oliver in the Sainsbury’s adverts? When’s he going to give it up? He’s clearly run out of ideas...
“Err, next time you, err, make yourself some breakfast in the morning, try sprinkling a nice bit of, err, paprika on your cornflakes...taste the difference!...even turns the milk pink!...can I go now?”
Anyway, if you’re interested at all, here are Sainsbury’s Magazine’s results in full...
Food campaign of the decade: Jamie’s School Dinners. Runners up: the Government’s 5-a-day campaign, Hugh Fearnley-Whittingstall’s Chicken out! campaign for a free-range future.
TV food show of the decade: MasterChef. Runners up: Jamie at Home, Come Dine with Me.
Recipe writer of the decade: Delia Smith. Runner’s up: Jamie Oliver, Nigel Slater.
Chef of the decade: Heston Blumenthal. Runners up: Gordon Ramsay and Raymond Blanc.
Cookbook of the decade: Delia’s how to Cheat at Cooking. Runners up: The RiverCottage Year by Hugh Fearnley-Whittingstall, River Cafe Cookbook Easy by Rose Gray and Ruth Rogers.
Brand of the decade: Green & Black’s. Runners up: Dorset Cereals, Innocent.
Ingredient of the decade: Blueberries. Runners up: cherry tomatoes, chorizo.
Food product of the decade: Innocent. Runners up: Tilda steamed basmati rice pouches, Levi Roots’ Reggae Reggae sauce.
Sainsbury’s product of the decade: Sainsbury’s tomato ketchup. Runners up: Sainsbury’s vanilla dairy ice cream, Sainsbury’s blackcurrant high juice.
Dish of the decade: braised lamb shanks. Runners up: Thai green curry, posh fishcakes.
And lastly, a disturbing prediction of a future decade - not sponsored by Sainsbury's...
This blog was brought to you by the words...
Delia Smith,
Gordon Ramsay,
Heston Blumenthal,
Hugh Fearnley-Whittingstall,
Jamie Oliver,
Nigel Slater,
Raymond Blanc,
River Cafe,
Sainsbury's Magazine
Subscribe to:
Posts (Atom)



















