Showing posts with label Jamie Oliver. Show all posts
Showing posts with label Jamie Oliver. Show all posts

Thursday, June 06, 2013

Jamie Oliver’s Twitter Account Hacked With Bogus Diet Adverts


Overweight healthy eating guru Jamie Oliver has had his Twitter account hacked with an advert for a diet fad that claims users can lose “23lbs of belly fat in one month”.

The celebrity cook tweeted a series of links to a bogus woman’s health magazine advertising the weight-shedding benefits of something called the Garcinia Cambogia bean diet.

His fans quickly noticed the hack, and minutes later Oliver deleted the messages, which said: “Lose 22lbs. of fffat in 29 days” followed by a link.

Oliver then sent out a tweet to his 3.3 million followers, saying: “Whoa sorry guys looks like i got hacked!! Sorry to all looking in to it now. JOXX”

Others used the opportunity to poke fun at the TV cook, with Luke Lewis writing: “Jamie Oliver's tweets are more lucid than usual this morning.”

An hour later, and without any apparent irony, Oliver then sent out a Twitter message to his fans plugging a new “naughty, filthy” chocolate cake for one of his many restaurant chains.

“Help me guys I'm Just about to put this chocolate cake on a menu for Jamies italian & its a really painfully good naughty filthy elegant chocolate dish what can I call it ???

“It's gotta be simple but a bit slutty any ideas ? I want a naughty play of death by chocolate ... Chocolate ???? Any ideas greatly appreciated and don't hold back I think it deserves to be a big rude love #jamie xxx”.

What a waste of a golden opportunity though, as chef Neil Rankin put it - breaking into Oliver’s Twitter account and just posting spam.

Monday, February 13, 2012

What’s Next For Gordon Ramsay? Monkey Tennis?


It shows what a ridiculous, self-perpetuating farce reality TV has become when a satirical programme idea dreamed up by Alan Partridge becomes, err, reality.

In I’m Alan Partridge, Steve Coogan’s failed chat show host frantically tries to sell TV pitches to an unimpressed BBC executive in a bid to get himself back on telly. The gems include Arm Wrestling With Chas & Dave, Inner City Sumo, Cooking In Prison, and Youth Hostelling With Chris Eubank.

In flailing desperation, the Norwich DJ plucks another idea of out of thin air, and suggests “Monkey Tennis?” - a phrase that later came to be used by pundits to describe today’s crop of lowest common denominator TV programmes.

But what a shame he didn’t try to pitch his ideas 14 years later. Because in a move worthy of the well-aired tabloid phrase ‘you couldn’t make it up’, Gordon Ramsay has stolen one of Partridge’s gags by fronting a Channel 4 show about cooking in prison.


If you’ve ever wondered whether there is anything that Ramsay wouldn’t do for money, then the answer is a firm ‘no’ after the celebrity chef arrived at HMP Brixton in south London last week to film the new series, which will air in the autumn.

Channel 4 insiders claim it is actually a serious attempt to shake-up prison food and save the Government cash by teaching inmates to cook.

If it all sounds a bit like Jamie's School Dinners, which saw Jamie Oliver overhaul food in schools, then that’s because it is.

With grub in schools, hospitals, and even submarines all having been “transformed” by celebrity chefs, TV executives were clearly left shamelessly scraping the bottom of the barrel by nicking one of Coogan’s ridiculous ideas for a show.

Ramsay is apparently keen to use his cooking skills to help prisoners' rehabilitation - even though he didn’t bother helping out his own brother Ronald when he got banged up in an Indonesian jail in 2007 after being caught with heroin.

The show is part of the £1m, one-year deal Ramsay signed last April with C4. Perhaps if he gets another contract, he’ll get to front Monkey Tennis. It’s not like they’ll be a shortage of celebrity chefs eager to take part.

MORE: Gordon Ramsay A Cut Above The Rest?


My new book on training to be a chef, including stints at Rick Stein's and the Fat Duck, is available on Amazon CLICK HERE

"Reading this book is a serious test for any food writer. Not only has Alex Watts done what all of us say we would like to do, tested his mettle in a professional kitchen, he also writes about his experiences so well that you spend as much time being jealous of his writing skills as you do of his experiences. It's an annoyingly enjoyable read." - Simon Majumdar

Twitter Reviews:

"A rattling good read." - @chrispople

"It's a fab read. The Fat Duck chapters are class." - @Mcmoop

"If you claim to be a foodie you MUST buy this book." - @CorkGourmetGuy

"Bought your book and am hugely enjoying. Funny, engaging, interesting, lively." - @oliverthring

"A great read about the reality of working at The Fat Duck & other less famed restaurants." - @alanbertram

"Very funny, very close to the bone." - @AmeliaHanslow

"A great read and must have book for anyone in the industry." - @philwhite101

"Thoroughly enjoyed it." - @rosechadderton

"Excellent!" - @MissCay

"Just finished your book, and loved it! Thanks for ending on a happy note; it needed it after all the reality ;-)" - @voorschot

"Fab account of psycho chefs, plus work experience with Heston and Stein." - @Laurajanekemp

"Excellent read & loved the ‘scary duck’ tale! I look forward to the follow up book (no pressure ;D). Great memories of first being addressed as chef." - @granthawthorne

"Sensational account of a chef’s life, couldn't put it down. Get it from Amazon now!" - @Fishermansarms

"I'm loving your book. Very enjoyable. Some great one-liners. "His legs wobbled like a crab on stilts" had me chuckling." - @griptonfactor

"Highly recommended. A great book about changing careers for his love of cooking." @Whatsinmymouth

"Downloaded the book last Sunday and finished it the same day! Great read." - @MTomkinsonChef

"Very funny." - @SkyRuth

"Any of you who have flirted with chefdom, go and immediately download this book from Amazon - Down and Out in Padstow and London. Great read." - @el_duder

"Truly brilliant." - @kcassowary

"Just rattled through Down And Out in Padstow and London by Alex Watts in no time at all, what a great book." - @leejamesburns

"It's brilliant, a fine piece of work. If you've ever wanted to peer into a professional kitchen I can't recommend it highly enough." - @acidadam

"Fantastic read - the English Kitchen Confidential!" - @cabbagemechanic

"A great eBook to buy about serving your time (literally!) as a trainee chef." - @OkBayBach

"Great read." - @rankamateur

"Don't start reading it if you have things to do:)" - @NorthernSnippet

"Great book...couldn't put it down, read it non-stop on a train and finished it in one day." - @chunkymunki

"Jolly good read, feel free to do one more." - @esbens

There are also 12 reviews on its Amazon page.

Haven't got a Kindle? You can download a free Kindle reader app to read it on your computer. CLICK HERE.

Monday, January 23, 2012

Masterchef & The Myth Of The Celebrity Chef

(Pic: Celeb Dirty Laundry)

If you want to see how ridiculous the whole celebrity chef phenomenon has become, then look at the mansion Gordon Ramsay has just picked up the keys to in Beverly Hills, Los Angeles.

Ramsay has suffered a year of woes in the UK, was forced to close several restaurants in his crumbling empire, and proved that he is one of the world’s worst actors when he appeared in a dreadful flop about a chef who moves to the country and finds love.

But his TV career in the States has gone from strength to strength, with Masterchef returning for a third series and a new show Hotel Hell launching on Fox in March.

And the celebrity chef clearly plans to spend a lot more time there after forking out a staggering £4.3m for the five-bedroom family home, near his friends David and Victoria Beckham.

Four million big ones! It just goes to show the ludicrous gulf between a celebrity chef and someone who actually cooks for a living.

I’ve written a lot about the number of young cooks going into the trade because they can’t be footballers or rock stars, and they think cheffing is the next best thing to be famous in.

A whole generation of ultimately-disappointed hopefuls convinced you can just learn the trade and be the next Ramsay or Jamie Oliver. Programmes like Masterchef do nothing to dispel the myth.


As I wrote in my book...

“The whole show was a farce. The prize was a job as a trainee chef at a top London restaurant. They didn’t say how much you’d get, or what the hours were, or what to do when you’re thrown out on the street because you can’t pay the rent.

“Maybe the prize didn’t exist at all. I mean, who the hell would take them up on it? The whole thing was about getting on the telly, and society’s mushrooming obsession with fame. I couldn’t see any of the contestants swapping their cushy jobs for 16 hours a day of back-breaking toil on a wage just enough to keep them alive. Not if there weren’t any cameras about anyway
."

Forget Beverly Hills, it’s more likely to be Butlin’s. If you want the reality, then look at the pay packet of a chef in the UK. A lowly commis chef gets about £13,000, whereas an experienced sous chef trousers as much as £28,000 a year - about the average salary in the trade.

It would take the average chef exactly 204 years to save up enough cash to buy Ramsay’s LA mansion - and that’s assuming he never went out, lived on bread and water, and slept in a cardboard box.

Just remember next time you’re watching Masterchef, cooking doesn’t get tougher than this...

My new book on training to be a chef, including stints at Rick Stein's and the Fat Duck, is available on Amazon CLICK HERE

"Reading this book is a serious test for any food writer. Not only has Alex Watts done what all of us say we would like to do, tested his mettle in a professional kitchen, he also writes about his experiences so well that you spend as much time being jealous of his writing skills as you do of his experiences. It's an annoyingly enjoyable read." - Simon Majumdar

Thursday, March 03, 2011

Ramsay Losing Head-To-Head With Oliver


Gordon Ramsay may like to boast about his footballing past, but he is certainly being outplayed by Jamie Oliver in their first head-to-head restaurant clash.

Last year, the TV cooks both signed up to launch restaurants at a £500m shopping mall in London. But whereas Oliver’s popular Barbecoa venue is trousering an estimated £140,000 a week, Ramsay’s place opposite is a huge empty building with a concrete floor.

The massive delay is raising questions about the state of Ramsay’s business finances. He had planned to open his all-day open kitchen with a "raw bar" selling soused fish, home-made pastrami and charcuterie early this year. This was pushed back to the spring, and now he may not open until September.

When a journalist from the Evening Standard went to visit the £3m site at One New Change shopping centre, next to St Paul’s Cathedral, he found little sign of activity.

“There were no workers at the venue, which runs the length of one side of the centre, or signs of any fittings except a handful of cheap tables and chairs, dozens of neon strip lights piled in a corner, and a wheelie bin,” he said.

The restaurant – to be named Bread Street Kitchen when it eventually opens – is supposed to have a lift, stairs, a lavish dining room, and an open kitchen with a wood-burning oven and a wood-burning grill; work that experts say would take six months even if it started tomorrow.

Land Securities, the developer of the mall, is reportedly piling pressure on Ramsay to get the work started. The firm is believed to have given the 44-year-old a £1m subsidy to entice him there, in the form of help with re-fit costs and a period of free rent.

A spokeswoman for Ramsay said: "It's all happening but the design has changed quite a bit. There are meetings with Land Securities this week."


Oliver, meanwhile, is coining it in with his 200-seater meat grill (above). Barbecoa has had some bad press from critics, but it has not stopped the tills ringing.

Ramsay and Oliver, 35, are well known for their mutual dislike of each other, so no doubt Oliver will be crowing about the result of their first head-to-head. Ramsay likes to say Oliver is "just a cook" while proclaiming himself to be "a chef". Unless, that is, you believe a chef is someone who works in a kitchen, rather than a brand making TV programmes and hawking cookware.

Ramsay knew he was throwing down the gauntlet when he signed the papers. In an interview with Hot Dinners last October, his right-hand man Stuart Gilles said: “Jamie’s next door and there are other good restaurants around, we thought a lot of people are doing meat, so we’ll do a raw bar.”

Gilles, who is due to run the new eatery, added: “We thought about the speed and that it’s (the food’s) got to be fast because it’s the City.”

Obviously the plan didn’t extend to the building work.

The set-back is the latest in a long line of troubles for Ramsay. The News of the World this week said he was facing a sexual discrimination and unfair dismissal claim from accountant Sara Stewart, a former director of one of his firms. Ramsay disputes the claims.

Stewart, 49, will apparently include allegations in her case that she was axed as she was about to blow the whistle on the chef's crisis-hit company.

And there has been a very public bust-up with his father-in-law Chris Hutcheson, who he sacked as chief executive of Gordon Ramsay Holdings about the same time Stewart got the chop.

Stewart and Hutcheson hit the headlines last November when they were snapped walking hand-in-hand, although there was no suggestion they were anything other than friends.

No doubt there will now be questions about whether Ramsay's Bread Street Kitchen has got enough dough.

Sunday, February 13, 2011

Jamie Oliver's 'Dream School' Backing Of 18-Hour Days For Chefs Is Modern Day Slavery


I have some sympathy with Jamie Oliver when he talks about Britain’s youngsters being work-shy, "wet" children who get their mothers to stick up for them. But what he says about the need to work 18-hour days cooking in restaurants is frankly mediaeval.

He made the comments in an interview in today’s Observer newspaper to launch yet another TV series, this one with the slightly disturbing title Jamie's Dream School, where he invites celebrities (come on, it wouldn’t be a TV programme without them) and academics to try to help 20 school drop-outs.

Oliver describes the problems of recruiting staff for his restaurants, saying he uses “bulletproof, rock-solid Polish and Lithuanians who are tough and work hard” because British youngsters no longer know the meaning of hard work.

"When you're unleashing students into an economy where there's trouble with jobs, the ones who haven't got academic verve, they need to have a basic approach to physical work. You need to be able to knock out seven 18-hour days in a row... I had that experience. By 13, I'd done 15-hour days in my dad's pub," he adds.

What utter tosh. For a start, there is a huge difference between working in a kitchen when your dad’s the owner to working for some bullying head chef you have no hold over. When will chefs stop promoting this ridiculous idea that 18-hour days in kitchens are acceptable? And it is even harder to stomach when it comes from a celebrity chef who doesn’t actually work in his own kitchens, but instead throws himself in front of every passing TV camera, while getting paid a fortune to promote supermarket products.

It reminds me of when I had an interview for the position of commis chef at Gordon Ramsay’s flagship Royal Hospital Road restaurant in London. I went along to Ramsay’s headquarters near Victoria, and was given some forms while I waited for the human resources manager. They took a photocopy of my passport, and eventually the HR woman arrived. She was short and tough-looking, and immediately made me feel ill at ease.

“You know the chefs work 18 hours a day here?” she said almost immediately.

I shrugged and pretended to let the news flush over me. I said that in the run-up to Christmas I’d done a few 18-hour days.

“Well, it’s 18 hours EVERY day here,” she said, studying my reaction.

She told me to think about it and said they were looking for staff at the Boxwood Café in Belgravia as well as Royal Hospital Road. I wasn’t in the least bit surprised. Then she phoned the kitchen and said I could do a trial on the Saturday. I shook her hand and walked out. We hadn’t even talked about money.

By the time I’d reached the front door, I’d made my decision. Even at 18 – the generation Oliver hopes to put right in his slightly Orwellian ‘dream academy’ - the hours would have killed me. I’d have to start work at 8am and finish at 2am. In the six hours between shifts, I’d have to get a night bus home, sleep, wash, feed myself, and then get back into work. I’d probably be lucky to get three hours sleep before I had to do it all again.

I knew I wouldn’t even last a day so I emailed Ramsay’s office and cancelled the trial. It wasn’t that I am work-shy, it’s just that I have a brain, and it seems far too much like modern day slavery to me.

Indeed, it is about time restaurants started looking after their staff better, and worrying about their health. We only have to remember the tragic case of Nathan Laity, who moved up to London from Cornwall to pursue his dream of making it as a top chef.

Nathan, 23, became so exhausted after working 100 hours a week as sous chef at the Tate Modern, he died after contracting tonsillitis. He came down with a sore throat but continued to work 14 hours a day - 98 hours a week - for 27 straight days without any time off.

He died in his sleep, and doctors say his immune system had simply shut down. Is this really the sort of future for Britain’s youth Oliver is proposing?

It’s true there are many work-shy youngsters out there, but 18-hour days are not the way forward. And giving youngsters the idea that by working them they will one day be as rich as Oliver is appalling. The huge majority will simply get burned out and spat out by the restaurant industry, and be on the scrap heap by 30.

Sunday, January 30, 2011

Cooking At A Soup Kitchen


A few months back I trifled with the idea of getting a voluntary cooking job at a homeless centre. I was missing the cheffing, and thought it might make a change to the fake, plastic, celebrity-obsessed world of journalism, or at least what passes for its name these days.

There was a soup kitchen at the top of my road, and I figured they probably needed some help judging by the growing number of drunks and tramps who crowded the pavement every lunch-time.

I knew it would hardly be cordon bleu cooking, and I wasn’t on some sort of Jammy Oliver Feed Me Better crusade trying to get crack-heads to eat salads and Mexican bean wraps rather than nibbled pieces of fried chicken from bins.

In fact, I’m still not sure why I did it. I’m not really the sort for charity work. Only a few days before, I’d got into an argument with a bunch of chuggers. I’d seen them at the last minute and they’d got all my escape routes covered.

I won’t go into the details because I’m embarrassed by the whole affair, but it ended with an Aussie sporting a ridiculous purple goatee shouting back at me: “Take a chill pill, mate, before you get yourself a bloody heart attack or something!”

Maybe that’s what caused it? Maybe I wanted to do something worthwhile with my life? Not being a chugger, obviously. They’re only doing it for the commission hence the hard-sell tactics.

But maybe I wanted to help others rather than just concentrate on my own feelings? Maybe I thought it would make me feel better, knowing there were people worse off? Or maybe it was just the call of the onions again?

After walking past the centre a few times, I went in. I asked about a cooking job, and was told to meet Sister Harpiner at the foot of the stairs. She took me up to her dusty office, and I told her I’d worked in restaurants and would love to help out in the kitchen.

“That’s great, Lennie,” she said. “But we don’t want anyone too good...because the cook’s...well, we don’t want her to get used to having someone good around and get frustrated when you’re not there.”

“I’m not Gordon Ramsay,” I blushed, suddenly aware that I’d already said too much.

“Compared to me you will be,” she smiled.

I was told to return at 11am the next day. I was late again, but it was soon obvious the whole place was run on chaos. In fact, it seemed the last thing they needed was another pair of hands.

I told them why I was there, and a small search party was sent out to find Sister Harpiner, bellowing at the foot of each flight of stairs. I was quickly going off the idea and kept eyeing the stairway down, but there was always a grey-haired helper behind me, ferreting around in bin liners, and blocking off my escape.

After giving up the search at what felt like the tenth floor, I was taken down to the kitchen and introduced to the pot wash, a small, cheerful woman in her 50s. She introduced me to some of the other workers, and then went back to her foam.

There seemed to be a great emphasis on staff tea and biscuits. Every time I held up a half-nibbled Rich Tea in protest, they told me I was allowed two. Five biscuits later, I met the cook I’d be working for. She was a gnarled, unfriendly woman with bow legs and heavy make-up.

That day the homeless, as she called them, were having frozen, diced vegetables and chicken nuggets. Looking at the Kwik Save bags piled up in the corner, there was nothing to suggest it was different from any other day.

The food was cooked two hours beforehand, and left to pant in silver trays. It reminded me of school meals. Where was Jammy Oliver when you needed him? But there was no point in his brand launching a homeless meals crusade because tramps don’t own televisions. And no-one cares what tramps eat, do they?

The cook scowled at me several times as I looked around. Maybe she’d been told I was some sort of hotshot chef? She mumbled a few words and said there’d be a lot of potatoes that needed peeling. Then she looked across the kitchen and smiled slightly.

“You can open those,” she said, pointing to ten large tins of evaporated milk. “You do it like this...”

She showed me a hitlerite tin opener that looked like it should be on the Antique’s Roadshow. It had a massive spike that you slammed down into the top of each tin. She did the first two and then left me to it. I saw her smirking as I mangled the first one, then the second. I was looking around red-faced and about to ruin a third, when a middle-class woman rescued me.

“I did that to start with,” she said.

She finished the rest of the tins and they obviously thought I’d done enough work for the day. I was sat down on a small plastic table opposite an old man called Amby, and given a biscuit. He was dressed in a suit and tie, and was reading the sports pages. He started discussing last night’s game, but I hadn’t seen it.

“You can’t sit back on 1-0. They’ve got all those millions on the pitch!” he kept saying.

The staff told me he could measure shirt collars on the clothes left outside the door just by glancing at them. He’d made his money as a tailor, and had decided to give something back by buying the building and turning it into a homeless centre, much to the annoyance of the neighbours.

An hour later they found Sister Harpiner. She took me upstairs and made me sign some forms. Occasionally helpers would bustle in, saying they’d lost something, or where were the keys, or what room were the scarves in? She told me about the place, and was sniffy about its sister centre up the road.

“There, they just have a bit of tea and toast,” she said. “Here - they have a hot meal.”

“Sets them up for the day,” I replied.

“And so it does, yes. And do you know how easy it is to become homeless, Lennie? Some lose their jobs and end up on the streets. Some go into hospital because they have mental problems, and come out after a few months and haven’t kept everything up to date, and have got behind with the rent, and before they know it, they’re turfed out.

“Or others split up with their wives and lose the house, and end up on the streets that way. We have a lot of drink and drug problems here, I don’t mind telling you. But we have one rule though - you must never lend them any money, we have the credit bureau for that.”

I went in the next day, and never went back. It was obvious the cook wasn’t going to let me do anything. And besides, I couldn’t even open tins. The only meal I cooked there was corned beef fritters (it’s below if you want it, but I really wouldn’t bother...)

A week later, I was walking past the centre, avoiding the drunks, and hoping no-one would see me. Sister Harpiner was just a few yards in front, getting into a hatchback. I hunched down, trying to shield my face with the cans I’d bought from the off licence.

“Oh, hello there,” she called out.

My pace quickened as I clattered the cans.

“Will you not be coming to join us?”

She called out again, and I finally got the key into the lock. It sends a cold, worthless shiver down your spine, trying to give a nun the slip.

Corned Beef Fritters

We served them with oven chips and value baked beans, but I suppose you could try something more healthy like a jacket potato and a green salad.

1 tin very poor-quality corned beef (you want the pink stuff)
1 caged egg
1 cup of value flour
Milk
Salt and pepper
2 tomatoes, sliced

Refrigerate the tin of corned beef for exactly one-and-a-half hours before opening. This helps carving and is essential to the neatness of the presentation. Slice the meat into 8mm-wide slices. Season lightly on both sides.

Make the batter by whisking the egg in the flour and adding enough milk to make a thick batter. Dip the meat slices in flour and coat them in the batter. Fry them in lard for a few minutes until they are on the brown side of golden. Serve immediately with the sliced tomato, and some ketchup.

Saturday, January 22, 2011

Fish And Cheap Publicity For Celebrity Chefs


When Channel 4 launched its Big Fish Fight, I was going to write a blog about how Hugh, Gordon, Heston, and Jamie had as much chance of changing a nation’s eating habits as a chihuahua on a Korean lifeboat. And perhaps I should have done, because however successful their TV mission has been to persuade people not to turn their noses up at unfamiliar fish, how long will it last?

The main obstacle, I figure, is that even though the British are an island race (in fact, I was called an ‘island monkey’ the other day by a disgruntled German) they are on the whole squeamish, extremely fussy and amazingly unadventurous about fish. In fact, Britons tend to eat just three – cod, salmon and tuna (the trio account for a staggering 42% of all fish sales in the UK).

Also, the people watching pretty much fell into the minority who already ate sustainable fish like gurnard, sprats, mussels, dab and flounder, and therefore the message would be lost on the larger – less foodie – audience.

And besides, hadn’t we seen all this before?

Back in the early 80s, when Keith Floyd - the man who unwittingly spawned the celebrity chef phenomenon - did his brilliant Floyd On Fish shows, he tried to change the nation’s eating habits by deploring how vastly underrated species like red mullet and gurnard were and how they had to be flogged to France or put in crab pots because the Brits just wouldn’t eat them. His show got millions of viewers, but little changed.

There were similar messages over the years from other TV chefs, and then Charles Clover’s must-read book on overfishing, and the disastrous state of fish stocks, came out and was largely ignored. End of the Line was later made into a film and received strong backing on the web from Stephen Fry and the like, but still nothing.

But, this time, had I underestimated the appeal of vastly-overhyped TV chefs and the sheep-like, post-X Factor susceptibility of the public?

Did I begrudgingly have to take my hat off to Jammy Oliver and co for their incredible success? It would rub even more salt knowing they are only spouting the message because it is good for their media image (especially Ramsay who has been criticised in the past for putting blue fin tuna on the menu) and would probably plug whale meat if they thought there was a few quid in it.

But wasn't this fish campaign so much more powerful than previous ones? You had to admit everyone was talking about it - why Gordon had petrol poured all over his lovely hair by shark gangsters for God's sake!

The impact was hard to argue with, it seemed. First Hugh Fearnley-Whittingstall’s fishy sermon appeared in The Sun of all places, and therefore reached a far larger audience than just foodies.

And then I got into a black cab, and after a short conversation about what I did for a living, the driver turned to me and said something like (I'd had a bit to drink): “D’you know, I had one of them Mack Baps in my chippy the other day, you know the ones those chefs are banging on about, because they think they’re sustaining or something. Real surprise it was. Thought I was going to have to spit it in the bin. But it was fucking lovely!”

If black cab drivers were talking about the virtues of sustainable fish when they would normally be ranting about how all homosexuals should be shot, then the message had truly got out.

Indeed, Sainsbury’s reported a 167% leap in pollock sales last week, and at Tesco, sales of whiting, sardines, coley, crab and sprats were up between 25% and 45%.

Don Tyler, chairman of the London Fish Merchants' Association, said: “Retailers I have spoken to have had a very, very good week. There’s no doubt that the publicity has led the public to be more adventurous.”

He added: “We were very concerned about the publicity over fish getting thrown over board but the campaign has attracted favourable attention to the trade.”

Steve Herbert, of WJ Herbert & Sons in Wood Green, north London, said: “It’s been a good week. Lots of people have been coming up asking about the TV show. There’s been a hell of a lot more coley sold. That had been dropping off.”

So was everything rosy? Would the sea beds stop being ravaged? Would our grandchildren be able to enjoy fish too (well salmon, cod and tuna at least)? Would sharks get their fins back? No, not really. “We have seen a rise in sales after TV shows before and then it drops away,” Herbert cautioned.

So although the campaign's initial success has to be applauded, it really depends how much of a middle-class fad it proves to be. But whatever the outcome, the praise should go to the crew, not Hugh Long-Name and his media slut chums, who give far less of a damn about fish stocks than their own rising stock. Or as Hermano Primero, one half of the splendid Dos Hermanos food blog, brilliantly put it: "The only reason these wankers get involved is to push their brands...if they really want to help the world, they could start by breeding a bit less."

Another thing that rankles is trying to convince people that some sustainable fish are just as good as the old favourites. I saw a programme the other day where Oliver insisted that pouting “was just as good as cod”. This is nowhere near the truth. If you go down that route, people will try them and go back to the pukka fish, you great lisping twat Jamie!

There ARE some fantastic guilt-free fish like mackerel, crab, mussels, pollock, squid - and the best of the lot for my money, sardines (especially when they are scorched over a fire in Portugal and served with a simple salad, vinegar, sea salt, olive oil, and cold boiled potatoes).

But as for the others, like coley, pouting and whiting and so on, the supermarkets should just play on ignorance and rebrand them as “white fish”. It worked brilliantly when they cut the monstrous heads off angler fish and renamed them monkfish. Although, it didn’t work so well when they rebranded pollock as Colin, but then Colin is a pretty stupid name for a fish.

There is nothing fraudulent about it and people won’t know what it is anyway, as long as it's filleted. They’ve been getting away with it for years in fish and chip shops – a recent Dispatches investigation revealed how widespread it is for businesses to pass off cheap fish like tilapia as far more expensive haddock or cod. And it is even more widespread in the North, where fish and chip shops traditionally serve fish skinless, meaning the species is even less identifiable.

So if people can't tell when they specifically ask for cod, why should they be bothered what the "white fish" is when they are making a fish pie or something? Advertising it as pouting and pretending it's as good as cod isn't going to help anyone.

Call me cynical, but with the fickleness of the public and the long-term success of previous campaigns, the only winners will be the celebrity chefs themselves. And with all the expensive puff involved in Channel 4's taxpayer-funded series, didn't they get a huge amount of brand promotion for very little input? Just how many turkey baisters and fish cookbooks will they sell on the back of that? For them it really was fish and cheap publicity.

Wednesday, January 06, 2010

Jamie Oliver Tops Sainsbury's Poll Shock


Jamie Oliver has won three gongs in a survey by, um, Sainsbury’s Magazine. It’s even more impressive considering there were only ten categories.

Now, of course, this has absolutely nothing to do with the fact that Oliver advertises the supermarket chain on TV.

It was in recognition of all the culinary prowess the fat-tongued cook has shown over the past decade - cooking bangers for taxi drivers, introducing shoppers to alien ingredients like a “nice bit of dill”, ground-breaking forays into the world of pasta bakes and beans on toast, and single-handedly changing a nation’s eating habits by putting the makers of turkey twizzlers out of business.


In the scientific poll, voted on by 800 Sainsbury’s shoppers, Oliver won Food Campaign of the Decade' for Jamie’s School Dinners, and came runner-up in TV Food Show of the Decade for Jamie at Home, and Recipe Writer of the Decade (if it wasn’t for that pesky Delia...)

How he lost out to Heston Blumenthal in the category Chef of the Decade is anyone’s guess. Perhaps he didn’t kill off enough diners? Perhaps he just lacks the headline-grabbing genius of a man who recently horrified a table of celebrity guests by serving up a dormouse lollipop as a festive treat? Perhaps it’s just because he isn’t a chef?

Have you seen Oliver in the Sainsbury’s adverts? When’s he going to give it up? He’s clearly run out of ideas...

“Err, next time you, err, make yourself some breakfast in the morning, try sprinkling a nice bit of, err, paprika on your cornflakes...taste the difference!...even turns the milk pink!...can I go now?”

Anyway, if you’re interested at all, here are Sainsbury’s Magazine’s results in full...

Food campaign of the decade: Jamie’s School Dinners. Runners up: the Government’s 5-a-day campaign, Hugh Fearnley-Whittingstall’s Chicken out! campaign for a free-range future.

TV food show of the decade: MasterChef. Runners up: Jamie at Home, Come Dine with Me.

Recipe writer of the decade: Delia Smith. Runner’s up: Jamie Oliver, Nigel Slater.

Chef of the decade: Heston Blumenthal. Runners up: Gordon Ramsay and Raymond Blanc.

Cookbook of the decade: Delia’s how to Cheat at Cooking. Runners up: The RiverCottage Year by Hugh Fearnley-Whittingstall, River Cafe Cookbook Easy by Rose Gray and Ruth Rogers.

Brand of the decade: Green & Black’s. Runners up: Dorset Cereals, Innocent.

Ingredient of the decade: Blueberries. Runners up: cherry tomatoes, chorizo.

Food product of the decade: Innocent. Runners up: Tilda steamed basmati rice pouches, Levi Roots’ Reggae Reggae sauce.

Sainsbury’s product of the decade: Sainsbury’s tomato ketchup. Runners up: Sainsbury’s vanilla dairy ice cream, Sainsbury’s blackcurrant high juice.

Dish of the decade: braised lamb shanks. Runners up: Thai green curry, posh fishcakes.

And lastly, a disturbing prediction of a future decade - not sponsored by Sainsbury's...


Tuesday, September 15, 2009

RIP Keith Floyd: No More Heroes


They say you should never meet your heroes. I learned that very early on in journalism. But even though I had the chance to meet my all-time hero Keith Floyd on a couple of occasions, I shrank away each time.

I wanted him to remain in my thoughts as the bow-tied roué lambasting the cameraman Clive, glass in hand, pan-frying sweetbreads and truffles, and heartily recommending that half the bottle of red should go into the beef daube, and the other half into the cook.

I wanted to remember him in his prime, drunk on the riverbank, hurling stones at a hapless fisherman who’d failed to catch any trout for the show. Cooking and playing for a Welsh rugby team, then skidding on his studs and scattering food across the floor.

That scene in Padstow, when he pretended to forget the name of a young Rick Stein as the fresh-faced cook, and his eventual usurper, squirmed on camera.

I wanted to remember him making mashed potato with a young Marco Pierre White. Serving a fried beer-mat to a man who’d complained about his schnitzel. Putting all his money on the roulette wheel and drinking into the small hours after a particularly bad night’s service.

I wanted to remember his refreshing, self-deprecating humour when it came to his own cooking talents. The live cookery demonstration when he left the giblet bag inside a roast duck.

But perhaps most of all I miss his infectious love of food, and his humbleness and readiness to accept where he came from - unlike many of the new breed of celebrity chefs spawned from his success.

Quite simply, he was a man who never forgot he was just a cook.

On one early Floyd On Fish show, he opened his box of knives and told viewers: “So you see the importance of my little black box is that it’s actually got the tools of my trade in, and if the worst comes to the worst, and the BBC goes bust, then I can still get a job as a cook anyday.”



I don’t want to remember him as the frail, doddering, aged-beyond-his-years man in last night’s Channel 4 documentary Keith Meets Keith.

From the moment the great cook was shown sleeping on a hotel sofa like some befuddled Chelsea pensioner, his energy and spirit finally succumbing to a lifetime of fags and booze, it was clear it was going to be uncomfortable viewing.

I tried to switch over several times, but this was Keith Floyd...

He might pull through and show his old magic, even a glimmer of it would do, but by the end I felt overwhelmingly sad.

The whole show – not helped in the slightest by the faux sensitivity of Keith Allen and crew – wreaked of mortality. It was like watching the last hours of a dying God.

It was obvious Floyd didn’t have long, and as it turned out, just a few weeks. Minutes before the documentary was aired, the legendary raconteur died from a heart attack while watching TV at his partner Celia Martin’s home in Dorset. He was 65.

Paramedics battled for 45 minutes to save him but he could not be resuscitated, his ghost-writer James Steen said.

Floyd had returned to Britain three weeks ago to start chemotherapy for bowel cancer, and died just before the publication of his latest autobiography Stirred But Not Shaken.

A book launch had been planned at Marco Pierre White's Knightsbridge restaurant Frankies on October 6, and will now go ahead as a celebration of Floyd's life.

A short statement on Floyd's website says: “On Monday, September 14 2009, Keith passed away. He will be greatly missed by many.”

The only faintly watchable bit of last night’s documentary was when Floyd called most of the celebrity chefs who fill our screens “c****”.

Fittingly, the likes of Jamie Oliver and co were quick to pay tribute to the man who had paved the way for their careers.

Oliver said: “Keith was not just one of the best, he was the best television chef. An incredible man who lived life to the full and an inspiration to me and to so many others.”

Antony Worrall Thompson added: “I think all of us modern TV chefs owe a living to him. He kind of spawned us all.

“He turned cookery shows into entertainment. He lived life to the full and didn't care what people thought about him.”



Born to a working class family in Somerset in 1943, Floyd was educated at Wellington School before first becoming a journalist for a local paper in Bristol.

But that didn’t last long, and he decided to join the Forces after watching Zulu and rose to Second Lieutenant in the Royal Tank Regiment.

While in the Army, he played a major role in the kitchen and so-called 'Floyd nights' became the stuff of legend.

After leaving the forces, he flitted between jobs as a barman, dishwasher and cook before opening three restaurants in Bristol.

It was in one of those that he had his TV break, when he met BBC producer David Pritchard, and Floyd on Fish was born.

At its peak, the show was broadcast in 40 countries.

But it was this fame that led to his undoing and the failure of four marriages.

Although clearly a natural in front of the camera, he often reflected that if he hadn’t gone into TV, he’d have been a lot happier, and would probably have still been running a bistro in Bristol.

“There is Keith, who is just a cook and doesn't want to be famous,” he once said.

“He wants to lead a simple life, go out to dinner with his mates, go fishing. Then there is this other person, Floyd or Floydie.

“He is universally popular. People are so obsessed with Floydie that Keith can never lead a quiet life. It is unjust. I don't want to be Floyd. If I've influenced people, then I have. But I've got no idea who Floyd is. Not a clue.”

His fans knew who he was though, and loved him all the more for it.

I can’t tell you how said I am at his passing.

I’ll leave the last line to Floyd’s favourite band The Stranglers...

No more heroes anymore.

Sunday, September 13, 2009

Keith Floyd: Stirred But Not Shaken


I wrote on this blog in July about the tragic news that Keith Floyd – one of my all-time heroes, and the man who inspired me to retrain as a chef - has cancer. The response rather surprised me. I had little idea of the level of feeling involved, and from all corners of the world.

The legendary TV cook had touched so many lives, it seemed, inspired so many people to get their hands dirty in the kitchen, and Delia aside, vanquished those dreary, sterile, studio-set cooking shows to hell in a chicken basket.

Of course, Floyd’s stardom led to the rise of twats like James Martin and Hugh Fearnley-Whittingstall, not to mention Jamie Oliver and Gary Rhodes. But it was worth it, wasn’t it? Just for one show of the bow-tied roue on Floyd on Fish?

Well, the old soak doesn’t think so.

He has described how he would like to “napalm the lot of them”, and his battle against cancer has, if anything, intensified that bile.

But it’s not the Valentine Warners and Hairy Bikers who have really got him down.

It’s the genuinely-talented cooks who swapped kitchen life, and all its treasured pressures and camaraderie, for the plastic, pretentious world of television.

Floyd – clearly pained by the monster he has created - seems far more hurt by the celebrities who actually deserve the title ‘chef’, namely Marco Pierre White and his former protégé Gordon Ramsay.

Okay, Ramsay has wealth and fame far beyond what he would have got if he’d stayed in the kitchen, but what has it got him? His reputation is pretty much now in tatters.

Floyd, 65, savages Ramsay with the highest honour kitchen sledging can muster - the very Château d’Yquem of put-downs - and calls him a “c***”.

He claims that the likes of Ramsay and White have been "seduced" by TV glamour, insisting "television is crap", and that the "w*****s" on programmes do not understand the "language" of food.

“Some of them are terrific guys and some of them are absolute arseholes,” he adds. “Marco Pierre White is an extraordinarily good cook, but Gordon Ramsay, who used to be the pastry chef for Marco, has gone on a celebrity zig-zag, which is why I call them c****.”



He makes the comments, appropriately enough, in a Channel 4 documentary to be shown tomorrow (Monday) night called Keith Meets Keith.

The other Keith is that oh-so-hell-raising actor Keith Allen, in comparison to who the scourge of the celebrity chef is but a flea-bite on the arm of a tattooed giant.

Why they got the Sheriff of Nottingham and not Johnny Vegas to present the show, I have no idea. The roly-poly comic seems to genuinely love Floyd, and often sits for hours watching re-runs with a can in his hand. “It’s like drinking with an old friend,” he once said.

But Allen it is, and after getting nowhere with Floyd’s former agent Stan Green, he eventually tracks down a frail-looking, walking stick-aided Floyd at his farmhouse in rural France.

Fags and booze are to the fore, and Floyd dismisses the modern generation of TV gastronauts as “a bunch of arseholes”.

“The ill-conceived idea that all these w*****s who turn up on TV are chefs is a failure to understand the language. People who cook are cooks, a chef is a head of a restaurant kitchen,” he says.

Although Floyd only mentions Ramsay, pictures are flashed up of the Hairy Bikers, Jamie Oliver and Rick Stein (who his ex-producer David Pritchard formed into a poetry-spilling ‘mini-me’ when Floyd suffered his own zig-zag.)

Floyd tells of his money problems and says his rambling farmhouse in Avignon is being re-possessed by his fourth ex-wife Tess, 42.

Allen, father of pop star Lily Allen, and general all-round gobshite, asks Floyd: “Do you get foxes here?”

Floyd replies: “No, but I’m going to.”

The pair are filmed drunkenly singing, very badly, at a hotel piano, but Floyd is no arse and soon sees Allen for what he is.

The next day over lunch, Floyd tells Allen to “shut up” before being helped away “to go on a sofa”.

Allen, who at another point is called “a prick” by Floyd, said of the wine-glugging cook: “He’s mentally as sharp as ever and just as opinionated.”

Since the filming, Floyd has had chemotherapy and five operations. He has also published Stirred But Not Shaken: The Autobiography by Keith Floyd, which is out next month, and deals with how four marriages went down the pan and the money ran out.

At one point in the book, in true Floydian spirit, he deals with the health problems that have blighted him in recent years...

“The banquet was in honour of some long-deceased French chef — although as far as I could see it was nothing more than an excuse for the mother of all piss-ups,” he writes.

“Soup was served, oysters were gulped and a whole lamb was carved by an ancient maître d’ who looked like a cross between Dr Jekyll and the Demon Barber of Fleet Street. Sweetmeats and trifles came and went.

“Bon Appetit! Keith Floyd enjoying a meal with a bottle of wine in a typical pose. Bare-knuckle boxing took place, port and whisky flowed as the night turned into dawn and I finally floated along the teak-paneled corridor to my bedroom.

“Later, I don’t know how long afterwards, I reached out a hand to press the bell for a steward.

“My mattress was hard, I needed a glass of water and what with the tubes in my nose, I couldn’t breathe properly. No steward arrived. Just a man in a white jacket with a stethoscope and a briefcase, from which he took a syringe and injected my arm.

“Strange, I thought.

“Morning came — along with a group of people who stood round my bed, talking about me while they pressed their cool fingers over my stomach. ‘How did you enjoy the dinner?’ I asked them, by way of conversation. Silence.

“‘Wasn’t it a great night?’ I said. ‘I mean, there was the port and the boxing, there was the whole baron of lamb, and then there was dawn. How do you manage to have such a place in what appears to me to be a hospital?’

“It was a hospital. ‘Mr Floyd, you have been hallucinating,’ said one of the group. ‘The medication we had to give you in order to keep you alive together with the effects of — how can we say it? — an overindulgence of alcohol. . .’

“It was unreal. The whole banquet thing had been a complete figment of my imagination. ‘You were suffering a nasty case of delirium tremens,’ continued the man, whom I had by now realised was a doctor. ‘DTs, Mr Floyd. We have played our part.

“Now it is for you to play yours. Drink again as you have before and you will die.’ That was a year ago, in the spring of 2008 and I’m thankful to say that somehow or other, I’m still here.”

I do hope he gets better. But even if he doesn’t – what a life!

Wednesday, June 17, 2009

Ready Steady Crook: Fake Chef Faces Jail


A bogus celebrity chef who claimed to have flushed Jamie Oliver’s head down the toilet as a kitchen prank is facing jail after admitting a string of gastro-pub frauds.

Kenny Goldsmith faked his credentials by claiming to have worked with some of the cheffing industry’s biggest names.

And he appeared on UKTV Food after boasting of working with Oliver, Gordon Ramsay and Ken Hom, taking viewers through his "simple but tasty" meal of beef brochettes served with mustard garlic cream.

But he had actually honed his knife skills – not at the foot of the Greats, but in a prison kitchen. And he had never worked with Ramsay and Hom or won a Michelin star. Or for that matter helped train Oliver – or , sadly, bogwashed the Naked Chef star as a "prank".

Oliver and Ramsay were asked to give statements to police during the fraud inquiry - and confirmed they had never met him.

A UKTV spokeswoman said the channel was now washing its hands of the chef following his appearance on Great Food Live.

“As part of that appearance, his recipe was uploaded on to uktvfood.co.uk. We will now remove the recipe from the website (they have),” she said.

His lies were finally exposed after he left a trail of bounced cheques and bad debts, cheating unsuspecting gastropub owners out of a total of £120,000.
At one pub, the St Vincent Arms in Norton Disney, Lincs, he even ran up a £4,000 bill for a helicopter trip to a food festival in London.

He is now behind bars, facing a lengthy jail-term after appearing before Lincoln Crown Court to admit a string of fraud charges.

Goldsmith, 39, cooked up an elaborate story of how his love of fine dining developed at an early age.

It was the usual sleb chef rites-of-passage-guff that the punters lap up. According to his website, his journey was inspired by his grandmother and the "traditional, homely food" she served.

"She was well travelled and had an in-depth knowledge of international cuisine. She shared her passion for good food with Kenny,” it gushed.

"She encouraged him to learn and cook alongside her, and her enthusiasm created a longing that ultimately led him to a career as a chef.”

He also boasted of having been crowned Seafood Chef of the Year in 2000 and said he was the holder of a Michelin star and ran the European Cooking School, based at a French chateau.

In reality, however, he ran a dating agency in Grimsby, Lincs, with his partner Kirsty Emmans.

Goldsmith, from Winterton, near Scunthorpe, admitted 20 charges of fraud and two of theft. Emmans, 38, of Grimsby, admitted 11 fraud charges and one of theft.

Jamie Oliver was unavailable for comment on Goldsmith's claims of having trained him, and his outlandish boast that he’d once flushed his head down a toilet during a bout of horseplay.

He and Emmans will be sentenced later.

...Blimey, a chef with a worse reputation than Gordon Ramsay. But my favourite bit of all is the blurb for Goldsmith’s European Cooking School...

“Can you imagine what it is like to stay in a French Château which is an authentic Fourteenth century castle complete with moat, working drawbridge, arrow-slits and battlements? Can you imagine what it would be like to extend your cooking skills under the tutelage of a top British chef?”

The plug comes with a grinning mugshot of Kenny, his arms crammed full of delicious peppers and garlic presumably foraged from a nearby 14th century market, and is accompanied by his recipe for orange sorbet. Rather appropriate now he’s in the icebox.