There is a view in Asia that famous fast food brands
from the West are subjected to more rigorous food health standards than their
Asian competitors. There is apparently a trust among consumers instilled by Colonel
Sander’s and Ronald McDonald’s smiling faces, and the premium attached to such
brands.
But this reputation has been damaged by Chinese state
TV reports that chickens served at KFC and McDonald’s restaurants in China have
been fed illegal, toxic drugs and kept under constant lights to make them grow
faster, and thereby provide more profits for their unscrupulous producers.
China Central Television’s investigation, which it
said was based on a year of undercover reporting, alleged that some of KFC's
suppliers in Shandong had given at least 18 kinds of antibiotics to chickens to
keep them healthy. The birds also had lights turned on around the clock to make
them eat constantly, with a chicken growing from 30g to 3.5kg in just 40 days.
A farmer in Gaomi told CCTV he would also mix a
hormone into the feed and the birds would become so fat that some were unable
to walk. Another farmer said they had to change antibiotics periodically after chickens
developed resistance to the drugs.
They said their chickens were bought by the Liuhe
Group, which is based in Qingdao, and reportedly sells 40 tonnes of chicken a
month to KFC's Chinese subsidiary. When the chickens were sent to be
slaughtered, workers would fabricate records about how they were raised before
they were shipped off to KFC’s parent company, Yum Brands, which also owns Pizza
Hut.
KFC said it would co-operate with Chinese authorities
in investigating the reports and would punish its suppliers harshly if they had
fed antiviral drugs and growth hormones to its chickens.
"KFC attaches great importance to the contents
of the media report and will actively co-operate with the relevant government
departments' investigation," KFC said. "If (we) find out that our
suppliers have conducted any illegal activity, (we) will handle it strictly.”
It was an about turn from last month, when a Yum
Brands spokesman dismissed as "untrue" reports that some KFC chickens
in China were being fed toxic additives.
McDonald's said its chicken and raw materials pass
through independent, third-party laboratory tests. "Our chicken products
comply with stringent food quality standards and comply with the relevant government
standards. Please, everyone, don't worry about eating it," a spokesman for
the Golden Arches pleaded.
China has struggled to rein in health violations in
its vast food sector despite repeated pledges to deal with the problem. The
country has been plagued by news reports of fake cooking oil, tainted milk -
and even watermelons that explode from absorbing too much fertiliser.
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